Assignment 15: Figuring Out Buying Behavior No. 2


Customer 1:
               The price of my product matters to them because they don’t want to pay money for an app that they don’t necessarily need but they want. Quality does matter because they want a functioning app but the style isn’t that important to them. One thing they want is to be able to communicate with anyone.
               They would download the app on their phone but probably wouldn’t want to use their computer.
               This person says that what makes them think about the rightness of the app is if it actually has results. This means that are people using it, do they get an event to happen, does the scheduling and communication system work properly. If these don’t happen, they wouldn’t be satisfied
Customer 2:
               The price is also important to this customer and they would not pay for this app because they too do not feel that this is a necessity but they would certainly download the app for free. The quality also matters and they want the app to function properly and don’t care about the style either.
               They wouldn’t use the app on anything other than their phone either.
               This customer would evaluate the app on whether it works properly or not. They did not necessarily mention anything about the results but only if it works properly.
Customer 3:
               The price is also important for this customer and they do not want to pay for the app because it is also not a need but they would download it for free. They also want the app to be a quality app and but do not care about the style.
               They also would only use it on their phone.
               This customer was also focused on the results and whether people are using it or not. If people aren’t using it, they said, then it won’t work and they are right. They are also evaluating whether or not they were able to talk and connect with people with ease.
Reflection:
I have found that all of these people said practically the same thing, they want a free app that works well and has people using it that they can talk to with ease. This is a tall order, especially with people using it. I think that the way I could make people use it is use guerilla marketing techniques and go to high traffic areas such as the gym and on campus somewhere. They are very focused on performance because they want it to work well but they don’t need the app necessarily. They just think it would be nice to have on their phone to help them coordinate their activities when they can’t find enough people to play with.

Comments

  1. Daniel SuarezOctober 20, 2019 at 3:45 PM

    Hello Jonathan,

    I do believe that this assignment was really important because you have a larger amount of opinions on your idea and this can help you to see what you can do to improve it or what your customer wants from your product or service. In your case it is really great that you found that all of these people plus the previews interviewees said practically the same thing, because you now know what the majority of your customers want.

    ReplyDelete
  2. Benjamin NormanOctober 20, 2019 at 8:09 PM

    Hello Jonathan,
    I think that by having an app as your product I think by marking it to your attended audience and by going to places where you would find the people that would most likely use your app is a great way of getting your product in the hands of more customers that are looking to use your app.

    ReplyDelete

Post a Comment

Popular posts from this blog

Assignment 7: Testing the Hypothesis Part 1

1) The opportunity that I wish to pursue is the coordination of recreational sports. 2) The opportunity I have identified is that people have a hard time coordinating recreational sports and often times end up settling for times that don’t fit their schedules. The who of this situation are those who wish to play recreational but have trouble coordinating the events. This is because of many reasons but mainly it is a scheduling issue and the fact that sports require a lot of people to play an actual game. 3) From what I have observed from the previous assignments, I have seen that there are a lot of people who find it hard to schedule recreational sports with others for several different reasons. I believe that this need applies to all sports that people want to play but it is mainly seen in the younger community. Most of the time, people blame the fact that they all have differing schedules with their friends, so they cannot gather the proper amount of people to play...
Read more

Assignment 20: Growing Your Social Capital

1.        Tobias Dengel (CEO of Willowtree) a.        Background – he has been a tech executive for 20+ years, cofounded Leads.com, was a General Manager of AOL Local and Yellow Pages, began as an Analyst at AT Kearney b.        This is the domain expert. c.        I found the person through a search of the top 30 app developers currently and I sent him an email. d.        I mainly asked him to watch my elevator pitch and haven’t received a response yet. e.        Including this person in my network will help me to know what opportunities hold water and what don’t through his potential feedback on my pitch. 2.        Rec Sports employee a.        From Tampa, university of florida student, grew up playing sports, knows about the rsconne...
Read more

Assignment 27: Reading Reflection No.3

1.        What surprised me the most about the Wright Brothers is that they lived in their family home when they were 30 and began to take interest in their invention at this age. What I admire most about them is that they took on a challenge that everyone thought was impossible and actually made it happen. What I least admire about them is that they still stayed at the family home as adults but this really doesn’t bother me that much; there’s not much I can find that I hate about them from reading this book. One thing that they had to face was a venue to launch and land their flying machine and gliders so that they would not get destroyed in the process. This would obviously be very challenging back in the day without technology. 2.        Some competencies that I noticed were their creativity and imagination capabilities. They had been dreaming about aeronautics for their whole life and they eventually acted upon these dr...
Read more